Note The job is a remote job and is open to candidates in USA. Keystone Custom Homes is one of the fastest-growing semi-custom homebuilders on the East Coast, and they are seeking a Senior Digital Marketing Analyst to own the data, , and automation engine behind their growth. This role involves running paid media, building the attribution stack, and implementing AI workflows to enhance the marketing team's efficiency. Responsibilities Run and optimize paid media across Meta , Google , and emerging platforms Own the strategy behind campaign structure, bidding, audience design, creative testing, and budget allocation across 70+ active communities in five states Own organic search strategy — technical SEO, community page optimization, keyword coverage across our 74+ communities and 22 floorplans Test aggressively. Ship experiments weekly. Kill what doesn't work, scale what does Build and maintain the source-of-truth reporting stack across GA4, HubSpot, Salesforce, Supermetrics, and Meta/Google Untangle multi-touch attribution across a long, considered sales cycle (lead → appointment → sale → close can take months) Write the queries. Build the dashboards. Maintain the pipelines. You are the person who knows why a number changed Translate data into plain-English recommendations for sales leaders who don't care about event parameters — they care about appointments and sales Build AI-powered workflows into the marketing stack — lead scoring, content generation, campaign analysis, competitive research, reporting automation Be a force multiplier for the rest of the marketing team by shipping AI tools they can actually use Stay on the front edge of what's possible with LLMs, MCP, and automation tooling Manage the digital advertising budget. Make the case for where spend should go, defend it with data, and answer for the results Partner with Sales leadership on community launches, inventory pushes, and market-specific campaigns across PA, MD, VA, NC, and SC Surface the unsexy-but-important insights which communities are underperforming, which channels are saturated, where the funnel is actually leaking Skills 4+ years running paid digital campaigns at a senior level — Google , Meta , and ideally one or more of programmatic, YouTube, or paid social beyond Meta. You can pull up an account and diagnose what's wrong in 20 minutes Deep GA4 fluency. Event models, conversion setup, custom dimensions, exploration reports, API. Google Tag Manager proficiency is assumed SQL-level comfort with marketing data. Supermetrics, Looker Studio, BigQuery, or equivalent. You are not afraid of a messy dataset Attribution literacy. You have strong opinions about last-click vs. data-driven vs. MTA vs. incrementality — and you can explain the tradeoffs to a non-technical executive in two sentences Hands-on experience with AI tools in a real marketing context — not just 'I've used ChatGPT' but 'I built a workflow that does X.' Bonus for anything involving MCP, API integrations, or custom automations SEO working knowledge — technical and on-page. You can audit a site, prioritize fixes, and argue with a web developer Clear communicator. You can take a 30-tab spreheet and turn it into a three-bullet recommendation. You push back when the data says something inconvenient Bachelor's degree in a relevant field — marketing, analytics, statistics, computer science, economics — or equivalent experience that obviously substitutes Experience in homebuilding, real estate, or another considered-purchase industry with a long sales cycle and multi-touch funnel Google and/or Meta Blueprint certification Experience with HubSpot, Salesforce, or similar CRMs at the data-model level (not just the UI) Python, R, or similar for ad-hoc analysis You've shipped a marketing tool or script that your team actually uses You read one of Benedict Evans, Stratechery, Marketing Brew, Do You Convert, a good analytics newsletter. You have taste Benefits Medical, dental, and vision coverage 401(k) with company match Paid time off Professional development support including certifications and conferences Company Overview Keystone Custom Homes is one of the top 100 home builders in the nation. It was founded in 1992, and is headquartered in Lancaster, Pennsylvania, USA, with a workforce of 51-200 employees. Its website is https//www.keystonecustomhome.com/.
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