The Middle Market Demand Generation team sits within the Managed Marketing & Prospect organization in GCS. The team is essential to the U.S. SME Sales & Marketing engine, warming and delivering high-intent le for sales and driving acquisitions via the digital site experience. The Senior Analyst, Reporting, Measurement & Analytics will play a critical role in understanding and improving the performance of the Middle Market demand-generation engine. The role will oversee reporting and measurement across the full marketing and sales funnel, lead complex analytical deep dives to identify performance drivers and opportunities, and help evolve the team's digital measurement strategy. This role will translate data into clear insights and recommendations for senior leaders and business partners, connecting marketing activity to prospect engagement, lead generation, Sales outcomes, and business performance. The Senior Analyst will partner closely with Marketing leaders, Sales, Analytics, Product, channel teams, and other cross-functional partners to establish a comprehensive and actionable view of performance.
Responsibilities
Oversee reporting and measurement across the full marketing and sales funnel.
Lead complex analytical deep dives to identify performance drivers and opportunities.
Help evolve the team's digital measurement strategy.
Translate data into clear insights and recommendations for senior leaders and business partners, connecting marketing activity to prospect engagement, lead generation, Sales outcomes, and business performance.
Partner closely with Marketing leaders, Sales, Analytics, Product, channel teams, and other cross-functional partners to establish a comprehensive and actionable view of performance.
Requirements
Analytical rigor
Business acumen
Structured problem solving
Strong executive communication
Benefits
Competitive base salaries
Bonus incentives
6% Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program