Sr. Planner, Marketplaces - TikTok Shop

About the position

Crocs, Inc. is seeking a Sr. Planner, Marketplaces for TikTok Shop, one of the most dynamic and fast-moving spaces in digital commerce. This role will help build how Crocs plans, reacts, and wins in a content-led marketplace where consumer demand can accelerate quickly through creator activity, live shopping, affiliate moments, product drops, and viral trends. The Sr. Planner will own the demand planning rhythm for TikTok Shop, translating account strategy, sell-through signals, inventory availability, and commercial priorities into clear plans that support profitable growth, strong in-stock levels, and agile in-season decision making. This role partners cross-functionally with the departments of Sales, Social Commerce, Product Assortment, Financial Analysis, Demand Forecasting, and Supply Planning to connect TikTok Shop’s rapid growth opportunities with focused forecasting, inventory management, and executive-ready business insights.

Responsibilities

• Build, maintain, and communicate the TikTok Shop demand forecast, including material-level sales plans that reflect account priorities, promotional activity, inventory availability, and emerging demand signals
• Partner with Sales, Finance, Merchandising, Demand Planning, and Digital Marketplace teams to develop and complete seasonal and in-season plans that support revenue, margin, and inventory objectives
• Lead the account planning process at TikTok Shop, converting growth strategies, product launches, promotional calendars, affiliate programs, and live shopping events into actionable forecasts and inventory plans
• Develop financial plans alongside inventory strategies by rolling up bottom-up forecasts, validating against company targets, and identifying risks, opportunities, and trade-offs to drive informed decision-making
• Supervise business performance through analysis of sell-through, traffic, POS, inventory, promotional activity, and demand signals from marketing materials to identify opportunities for growth and forecast optimization
• Evaluate forecast accuracy, customer metrics, and seasonal performance trends to continuously improve planning assumptions, demand forecasts, and inventory strategies
• Develop a deep understanding of TikTok Shop demand drivers, including content performance, creator and affiliate activity, promotional mechanics, seasonality, consumer behavior, and replenishment patterns
• Conduct quantitative analysis and generate actionable insights to optimize assortment, inventory investment, and responsiveness to rapid demand shifts within the social commerce environment
• Partners with Supply Planning teams to ensure inventory constraints, receipts, lead times, and availability are accurately reflected in forecasts and business plans
• Prepare executive-ready reporting, business recaps, and recommendations that clearly communicate performance, challenges, potential benefits, and strategic actions to leadership teams
• Lead seasonal hindsight analysis and account health assessments to advise future assortment strategies, replenishment plans, and long-term growth opportunities

Requirements

• Bachelor’s degree in Business, Supply Chain, Analytics, Merchandising, or a related field preferred
• 5+ years of planning, OTB, demand planning, marketplace, or digital commerce experience; apparel, footwear, ecommerce, or omnichannel experience strongly preferred
• Strong understanding of digital customer experience and marketplace dynamics, with curiosity for emerging social commerce platforms such as TikTok Shop, Amazon, Zappos, eBay, and other digital partners
• Understanding of demand, supply, service, and S&OP / IBP principles, with the ability to balance growth, profitability, inventory health, and service levels
• Strong analytical capabilities using systemic planning tools, Excel, and data visualization tools; Power BI experience a plus
• Proven track record to translate sophisticated analysis into clear, actionable recommendations for cross-functional and leadership audiences
• Highly collaborative communication style capable of influencing across Sales, Merchandising, Finance, Demand Planning, Supply Planning, and Digital Marketplace partners
• Comfort operates in a fast-paced, high-growth digital environment where priorities shift quickly and decisions require both analytical discipline and commercial agility

Benefits

• medical, dental, and vision coverage
• life and AD&D
• short and long-term disability coverage
• paid time off
• employee assistance
• participation in a 401k program that includes company match
• many other additional voluntary benefits